How to reduce your business insurance costs

How to reduce your business insurance costs

More expensive premiums, higher excesses and narrower coverage are set to become an insurance reality for many Australian businesses. Here’s how SMB’s can prepare for a hardening market.

Australian businesses have benefited from a soft insurance market for some years now, but it’s time to prepare for a change.

We spoke with Steadfast Broker Technical Manager, Michael White about the cyclical nature of the market, the factors that drive it and how you can prepare for a harder market.

What is a hard or soft insurance market?

The nature of the market is driven by the availability of insurance , explains White.

“If there’s a lot of capital coming into the insurance market, it’s easier to get cover – so in a soft market insurers will chase business,” he says.

A soft market can therefore mean lower insurance premiums, discounts, broader coverage, smaller excesses,  narrow exclusions and insurers writing more policies with higher limits.

A hard market, on the other hand, is experienced when there is a decreased availability of insurance capital.

With decreased availability can come higher premiums, lower policy limits, bigger excesses, wider exclusions, narrower policy coverage and less competition between insurers.

Which pockets are hardening?

Certain parts of the Australian insurance market are showing signs of hardening already.

“We’re certainly seeing insurers not supporting certain kinds of risks such as for directors and officers generally, but in particular, D&O Side-C coverage for investor claims,” says White, referring to products that protect companies from claims made against it and its directors and officers.

High-risk property is also becoming harder to place.

“These are property risks where they have a lot of issues around the building – buildings that are unoccupied, poorly maintained or generally in a distressed condition,” White says.

Professions and businesses with a history of losses are also likely to find it harder to secure the kind of coverage they’re seeking, White adds.

“The two main ways you can take advantage of a soft market are through locking in savings on premiums and excesses, or by securing higher policy limits or broader cover now if you will need it later”

Taking advantage of a soft market

“For example, if you have cover for $5 million and you know you are soon going to need it expanded to $10 million, it may be easier to get now and cheaper in the long run,” White says.

Your insurance broker may also be able to lock in future renewals on a favourable basis.

How to prepare your business

There are two main ways in which you can ready your business for a hard market.

The first is by factoring in increased costs. If you’re aware of the cyclical nature of the insurance market, you have probably been taking advantage of its current state and may have prepared by saving for the inevitable: more expensive premiums, higher excesses, lower policy limits or narrower coverage.

If not, start factoring in these costs now.

“The cost is going to be significant,” White says. “So businesses must budget for the increases if they want to maintain their cover.”

The second way is by having a long term relationship  with a good insurance broker. No matter what stage of the cycle the market is at, a good broker will understand it and your business, have good long-term relationships with insurers and be able to secure you the best cover for your individual circumstances, as well as being able to advise on likely future changes to insurance costs.

A good broker is also invaluable in a hard market when policy wordings are narrower, limits are lower  and excesses are bigger  – as we’ve previously discussed, brokers can be  your advocate should a claim be rejected.


Important disclaimer – Steadfast Group Limited ABN 98 073 659 677, its subsidiaries and its associates.

The views expressed are those of the author only and do not necessarily reflect those of Steadfast.

This magazine provides information rather than financial product or other advice. The content of this magazine, including any information contained on it, has been prepared without taking into account your objectives, financial situation or needs. You should consider the appropriateness of the information, taking these matters into account, before you act on any information. In particular, you should review the product disclosure statement for any product that the information relates to it before acquiring the product.

Information is current as at the date articles are written as specified within them but is subject to change. Steadfast, its subsidiaries and its associates make no representation as to the accuracy or completeness of the information. Various third parties, including Know Risk, have contributed to the production of this content. All information is subject to copyright and may not be reproduced without the prior written consent of Steadfast Group Limited.


Important disclaimer – Watkins Insurance Brokers Pty Ltd ABN 23 059 370 455, AFSL 244427.

The views expressed are those of the author only and do not necessarily reflect those of Watkins Insurance Brokers Pty Ltd.

This magazine provides information rather than financial product or other advice. The content of this magazine, including any information contained on it, has been prepared without taking into account your objectives, financial situation or needs. You should consider the appropriateness of the information, taking these matters into account, before you act on any information. In particular, you should review the product disclosure statement for any product that the information relates to it before acquiring the product.

Information is current as at the date articles are written as specified within them but is subject to change. Watkins Insurance Brokers Pty Ltd make no representation as to the accuracy or completeness of the information.

This article has been reproduced with the consent of Steadfast Group Limited.


Source: – https://www.steadfast.com.au/well-covered/insurance-for-established-business/how-to-reduce-your-business-insurance-costs