12 Feb Overcoming business hurdles in the early days
Getting a business off the ground can be tough. Three Australians who’ve done it share their biggest obstacles to success and how they overcame them.
It’s risky, daunting – but oh so worth it, when inspiration and perspiration come together to create a profitable business. Three entrepreneurs share hard-won advice for clearing just some of the hurdles that can hold you back in the early stages.
Learn to DIY
When you work for a big firm, there’s an in-house expert for just about everything. Start a small business and it’s all down to you. What you don’t know, you have to learn, whether it’s running the payroll, dispatching orders or setting up the company’s Facebook page.
Aodhan MacCathmhaoil’s biggest challenge was getting his head around Marketing 101, when he launched his Sydney-based waste disposal and recycling business Waster in June 2016.
Watch podcasts, read blogs and have a go.
“I had never worked in the area before and had to get up to speed on the basics pretty quickly, otherwise we would’ve sold nothing,” he says. He has straightforward advice for other start-up founders with similar skills deficits: watch podcasts, read blogs and have a go.
Want to improve your own digital marketing smarts? Bluewire Media offers tutorials, podcasts and expert posts. For inspiration and advice from someone who’s made a success of it, check out Red Balloon founder Naomi Simson’s business blog.
Try, try and try again
The essential components of a successful start-up are a good idea and the cash to launch it. Securing the latter can be tricky for would-be entrepreneurs who lack the means to self-fund their ventures.
It was for former nurse and Group Homes Australia founder Tamar Krebs. She went cap in hand to investors 37 times in 2011, before securing a backer for her concept of small, community-based care homes for elderly Australians with dementia. Seven years on, the company has 10 facilities in and around Sydney – proof that Krebs was on the money with her vision of offering a high-quality alternative to the large, institutional facilities which dominate the aged care sector.
“Persistence, patience and never giving up on your dream is key.”
Believe in your idea strongly enough and keep chipping away until you find someone else who does too, Krebs advises: “Persistence, patience and never giving up on your dream is key.”